MY Synergy and AXIOM Discuss AI in Insurance in SEE TOP 100 2026
Yordan Iliev, Co-founder and CEO of MY Synergy, and Tsvetelina Alexandrova, Executive Officer and Executive Member of the Board of Directors at AXIOM, November 2026
How can insurers in Southeast Europe use artificial intelligence to improve claims processing, reduce manual work, and rethink their operations?
In the 19th edition of SEE TOP 100, published by SeeNews, Yordan Iliev, Co-founder and CEO of MY Synergy, and Tsvetelina Alexandrova, Executive Officer and Executive Member of the Board of Directors at AXIOM, discuss the practical value of AI in insurance, the challenges of implementation, and the opportunities for insurers across Southeast Europe.
The joint interview, titled “AI Can Help SEE Insurers Leapfrog Competitors,” explores how insurers can move beyond isolated AI applications and integrate intelligent automation into their core business processes.
From AI Adoption to Business Value
While insurance companies manage significant volumes of data, many essential operations still rely on manual document processing, disconnected systems, and time-consuming administrative tasks.
According to both executives, successful AI adoption starts with identifying a specific business problem rather than introducing technology for its own sake.
The discussion highlights the importance of redesigning workflows, integrating AI with existing systems, and maintaining human expertise in processes that require professional judgement.
MYclaim: AI-Powered Health Insurance Claims Processing in Practice
One of the examples discussed in the interview is MYclaim, an AI-powered claims processing platform developed by MY Synergy and implemented at AXIOM Bulgaria.
The platform automates administrative steps in health insurance claims handling, including:
Processing documents such as invoices, prescriptions, medical reports, laboratory test results, and discharge summaries.
Extracting and structuring relevant information from submitted documents.
Validating information against predefined business rules and insurance policy conditions.
Routing exceptions and cases requiring professional judgement for human review.
By reducing repetitive administrative work, MYclaim is designed to help insurers improve processing efficiency, accelerate claims handling, and allow employees to focus on activities where their expertise adds greater value.
AXIOM’s experience demonstrates the importance of aligning AI solutions with actual operational requirements, existing workflows, and the needs of the people using the technology.
Can Southeast European Insurers Gain a Competitive Advantage?
The interview also examines whether insurers in Southeast Europe can benefit from having fewer legacy systems and established processes compared with larger, more mature markets.
Both executives see an opportunity for regional insurers to adopt new approaches without necessarily following every stage of technological transformation experienced elsewhere.
However, this advantage depends on more than technology. Reliable data, effective governance, clear business objectives, and employee involvement remain essential to successful implementation.
For insurers, the long-term opportunity lies not in the number of AI tools they adopt, but in how effectively they use AI to improve business processes and decision-making.
The interview is featured on pages 20–21 of the 19th edition of SEE TOP 100, published by SeeNews. SEE TOP 100 | 19th edition | SeeNext
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